Objective of the webinar:obtain specific knowledge for the efficient use of open data as strategic tools to manage innovation.
Open data is recognized as a catalyst for innovation, and its transformative power, based on the knowledge economy, allows the development of new business models, new products and services, new processes.
A study by McKinsey reflects that innovation is one of the main engines of business growth, indicating that 80% of executives believe that their current business models run the risk of being altered in the future.In addition, 84% say that innovation is important for their development strategy.
In this webinar, we will deepen the management of innovation through the efficient use of open data as strategic tools to obtain an impact and added value on the value chain. Different innovative open data applications will serve as examples to know the key components of a successful Open Data initiative.
• Promote the treatment and exploitation of open data for the creation of new business models, products, services and processes.
• Explore the opportunities offered by the market (agriculture, tourism and space).
16: 00- Main pillars of innovation management
16: 30h- Open data applications in agriculture, tourism and space
5:00 p.m. - Questions and answers